I don’t come from traditional estate agency. I come from cold door-to-door selling, from falling and getting back up, from learning through results and understanding my clients’ needs psychologically without them having to tell me. I started in sales at the bottom. Alarms, telecoms, real negotiation. Within a year I was a top international salesperson. Then came investments, expensive mistakes and the lessons no university teaches. A property CEO saw something in me while I was selling on the street. He brought me into his company. That is where I understood one thing: the problem in this sector isn’t the houses, it’s the uncertainty and the false promises… Lots of noise, little technique. Lots of emotion, little data. My background is in graphic design, digital marketing, artificial intelligence and technology in general. That is why I take a different approach: analysis first, then strategy, then the sale. Today I lead two technology projects and SERMAN Properties. In property I have one clear obsession: that our clients know exactly what they are doing, what their property is worth and why. No smoke and mirrors here. Just informed decisions. If you buy or sell with me (or with any of our agents), you are not playing roulette. You are playing with an advantage.